2K`s responsibility in this respect is to be as authentic

2K`s responsibility in this respect is to be as authentic

It's talked about frequently, you notice it. It was the Serge Ibaka thing last week which saw him get 35 million plays on Spotify. They're like living in a sense. And so 2K's responsibility in this respect is to be as authentic as possible as well as push the boundaries of cultural. Therefore, wherever we can play into that, it's going to excite us.I have to ask you this. A lot of fans were wondering why there wasn't a joint edition of LeBron and MJ for the legendary edition? Did you guys consider LeBron?

I'm sure the number 23 will pop into everybody's head, but I'm sure that us putting Jordan on a cover was much more of a statement of the greatest athlete of all time , and we felt like this was the greatest 2K ever, which is why we made the right impression by putting him on the cover. The year of glory, and we felt that Jordan was the choice. We've clearly collaborated with LeBron in the past on covers and will continue to do so. He's an excellent friend of ours, but I mean we've always had Jordan for us.

I'm sure fans want Kobe as 2K23. Could there be a chance of such a thing? We're extremely excited about 2K23 right now. Twenty-four is far away enough that we've been having these discussions early and we'll need to see.At when will you guys start focusing on the 2K2 that's coming up? Well, I don't think we'll ever get to that point. Obviously the game stays in the life cycle for a couple of years. We released 2K23 content a week or two years ago.

The basketball world is going to be 24/7 and 365 days a year and with our game, it's going to be true basketball. It needs to be the same. The question you're asking me to answer is what is the time to start thinking marketing wise about covers, and everything else I'm sure it's an ongoing discussion, similar to how we've discussed 2K23 and 2K23. And maybe this is how I can answer a question that I'm certain is coming, which is an answer to the Devin Booker cover right and what is the best way to get Devin?

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