The early success of the series convinced Madden NFL 23's owners to allow an extension in 2011 and, more recently, another extension in 2015 . This will keep international games happening for at least another decade.

After six seasons of only one game played at Wembley Stadium per season, the Madden NFL 23 upped to two games in 2013 and three games in 2014 and the year 2015. In 2012 The Jacksonville Jaguars agreed to a deal that would have one home match per year in London until 2016. The agreement also granted the team exclusive marketing rights for England. United Kingdom.

The Madden NFL 23's ongoing growth in London was initially thought of by executives as a long-term plan that could eventually land an Madden NFL 23 franchise in the city, full-time. One executive had told Albert Breer of Madden NFL 23.com that a team in London by 2022 is the target date.

"It's a realistic time frame," Madden NFL 23 Executive Vice President for International Mark Waller said Wednesday. "But there are still things we need to test for, and we need to be able to develop a variety of things into the coming years. We don't have to show that much on the demand-for-services side. We feel comfortable that, within a couple of years, we'll be exactly where we want to be. The primary focus is doing things to continue testing. We're focusing on the operational and logistical side."

Even though Mexico City is expected to host a Madden NFL 23 game This extension also opens up the possibility that countries such as Brazil or Germany could play host to one in the near future.

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