Paul Taylor's expansive career in the Optical Industry started from grass roots. It all began in a 4 year Apprenticeship, in Optical Mechanics. After developing and creating many skills in the making of Opthalmic prescription lenses for more than 9 years Paul decided to become an Optical Dispenser. It was here as an Optical Dispenser Paul discovered his talents in designing. Through his strong desires in helping others it became his destiny, designing beautiful eyewear and sunglasses. He then set out to become the benchmark in the Optical Retail Industry by creating a fun colourful experience for the fashion conscious eyewear buyers.