Impacts of Colors on Custom Packaging

Impacts of Colors on Custom Packaging

  • 02.12.2020
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Why Careful Color Selection Is Important?

Sometimes brands usually do not realize that if they are not making the right decisions when it comes to the colors for their Custom Packaging, it can land them in a lot of trouble. Because when brands use the wrong colors, they will tap wrong emotions and feelings in the buyers. Which means brands can potentially lose sales.

Brands need to understand a number of various aspects related to choosing the right color for their boxes. In fact, the first thing they need to do is understand all those things different colors do. So that they can make the right choices.

Colors and the Way They Influence

Brands need to realize that incorporate colors will have a unique response to the product. But it all comes down to the colors that you chose for the packaging. Which is why you need to be careful with your selection.

The first thing to keep in mind is to select a color that will go well with the personality of your brand. At the same time, the hues need to blend in perfectly with the product too. The colors you choose are actually representing your product. So you need to be careful that the colors do their thing right.

With that in mind, let’s see which colors have what impact on the buyers:

  • Red: This is the color of love, passion, romance. At the same time, it excites but can represent a bit of aggression as well. Therefore, you need to be careful with how much red color you incorporate in the packaging. However, that being said, red is a color that is dominating and it adds a lot of heightened awareness and gravity to the packaging. The color has a knack for seeking and attracting a lot of attention. This is why the choice becomes an ideal and priceless tool for graphic designers. But it needs to be used in a constraint because excessive use can inhibit relaxation. If brands are targeting the youth, then its best they go for lighter shades become these exhibit energetic aspects. While the darker tones are going to reflect durability and power. Keeping all these factors in mind, brands should think of their color selection.
  • Orange: When brands are trying to be a little playful with their packaging options, or they want to show they have affordable items for everyone to buy. They can go for orange color. At the same time, the color represents energetic aspects too, but in a much milder and safer manner. It can yield excitement but in moderation. The color being generally playful, many are of the opinion that it can create a kind of haste. At the same time, it plays on the impulse.
  • Yellow: This is one of those happy and friendly colors that send out warm and comforting feelings at times. However, yellow is also the tone that indicates a warning. In other words, many consider the color to be a strange one. Whereas at one point it is associated with happiness, on the other hand, it activates anxiety in human brain. However, it can also revitalize or stimulate similar to orange and red color. But brands need to be wary that a little too bright yellow color will highlight potential negative connotations. Which is why brands need to be sparingly moderate with the use and selection of the tone’s shade.  Yellow is a summery color. It therefore plays on the aspects of happiness.
  • Green: This color is quite subtle, prosperous and natural at the same time. The color is ideal for representing the great outdoors or environment. This is why the color is an ideal choice for suggesting organic quality or nature.
  • Blue: This is the color of men. But at the same time, it’s inviting, trustworthy and serene. But then again, blue is such a popular color, you can’t completely say you can only target men with it. But in saying that, blue can tap the feeling of trust. It evokes serenity and calmness. Blue somehow makes a person feel safe.
  • Pink: This is an all-times girly color. If the color is used to target the right audience, it is definitely going to do wonders for brands. Because pink is innocent, young and most importantly feminine. Pink is one of those colors that is associated with those wonderful childhood memories and the sugary treats one used to get. It can also sometimes give an innocent appeal. But here’s one catchy thing about the color. Just like red, the color is used traditionally with romance and love themes.
  • Brown: Brown is a more rustic, earthy and sturdy color. If brands have all natural products, they should think of incorporating brown in their choices to represent nature and earth in its all glory. At the same time, there is a rather outdoorsy feel associated with the choice. There is also a connotation of trees in the color giving the packaging a rather reliable and sturdy feel.
  • Black: Black is power, edgy, dark, mysterious. But at the same time, it represents sophistication. Black is one of the strongest colors you can find. If brands use the color as primary – in the background – it is going to work quite well. Black will add air of elegance, sophistication, edgy and mystery. Also, it reflects bolder confidence.
  • White: The color reflects purity, clean, virtue as well as health. In fact, the color is complete opposite to that of black. The color can pair well almost anything. This is probably the reason it can be the most ideal and suitable secondary or supporting color if not primary. However, when brands use the color as their primary choice, it is going to reflect both chastity and cleanliness. Though the color indicates some really nice and comforting feeling, however if used in too much quantity, it can send out the impression of cold and sterile too. That is the reason why, to tone down this sterility or soften it, brands need to lean toward either cream or ivory in their Cardboard Boxes options. These offshoots of the color are less noticeable and softer in tone.

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