DirecTV has been Madden NFL 24 Sunday Ticket's sole distributor for over 20 years. It's current contract, carrying a $1 billion annual price, will expire after the 2014 season, which will mean the end of an agreement for four years.

There is a possibility that Madden NFL 24 as well as DirecTV are in talks about a contract extension for a while. The Sports Business Journal notes that an official announcement isn't likely due to concerns over control of digital rights being debated, but those details aren't significant in relation to the overall scope of the agreement.

This year, Madden NFL 24 featured a range of suitors for the Sunday Ticket however none were more serious than DirecTV. Though the package is still popular -- at present, there are two million users paying from $239.94 to $329.94 Cable operators have stated that the presence of the extremely fast Madden NFL 24 RedZone channels on packages for sports makes the Sunday Ticket less desirable.

Google was said to be interested in purchasing some of the Madden NFL 24 Sunday Ticket at some time, but it's unclear if the Internet company was in serious discussions regarding the NFL.

DirecTV was purchased by AT&T during the spring of last year however, the language of the deal indicated that AT&T could back out if DirecTV was unable to extend its Sunday Ticket program. This could have resulted in an even bigger windfall on the Madden NFL 24. with DirecTV motivated to do everything it could to make sure that the merger did not fail.

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